Promoting Your App

 

When your app is available in the app stores, promote it on your website to encourage app adoption. Both the App Store and Google Play offer quick and easy ways to promote your app. And best of all, these methods pull information from the store that’s relevant to the device (Apple App Store for iOS devices, Google Play Store for Android devices) so users can simply click on the install link to get the App.

Pro Tip: When promoting your app, set yourself up for communication success by encouraging people to allow Push Notifications.
App Store

In the Apple method, you need to take a quick step to find out the App Store ID for your App and then drop a meta tag on your website.  You can find out all the details on Apple’s website.  You’ll need:

  • Access to edit the HTML for your website or administrator access to the website’s CMS where you can edit the meta tags on the whole site.
  • To know which App in the App Store is yours so that you can find the App Store ID.
Google Play

In the Google method, you’ll need a little more technical ability in order to create a couple of new features for your website.  Check out this developer article on Google’s website to see the details.  You’ll need:

  • Access to edit the HTML for your website or administrator access to the website’s CMS where you can edit the meta tags on the whole site.
  • Ability to create/modify your website’s manifest file
  • Ability to create a simple JavaScript function on your website to display the banner and button.